“This Is College” is changing perceptions and driving enrollment.
Tarrant County College District (TCCD) needed to increase their applications and enrollment. To help make that happen during a pandemic when colleges all had to change their approach and teaching methodologies, Alpha Business Images used the A360 approach to truly understand the target audiences, how they viewed college and what their expectations were going to be moving forward. They were already experts at delivering online instruction — TCCD is the #1 online community college, according to intelligent.com. Now, their creative narratives really align with most college-going experiences.
As a result, we created a powerful, award-winning campaign that redefined TCCD to their audiences and drove increased interest and applications.
How powerful was the campaign? Watch below: