There’s a great debate about gated content. Some say that you shouldn’t gate your content and others say you should. We say - maybe. It really depends on what your marketing strategy is and what you want to get out of it.
Are you looking to generate leads? Does your business model have something so valuable that your clients would give their information for it?
Perhaps your business need not gate content, and you can give it away freely because you’re building awareness first. Depending on the stage your business is in will depend on the need to gate or not gate content.
When you gate content, you risk getting leads that may not be considered high value because the prospect may not be at the bottom of the funnel and ready to convert. You may get invalid contact information because prospects just want to see if you have something of value that would be useful to them.
Having an email marketing strategy as part of your overall strategy is needed so you can understand where in the buyer’s journey your customer is and segment them accordingly.
Need help deciding if gated content is right for your business or deciding on a marketing strategy that would suit your brand? Contact us today and we’ll help sort things out for you.